Profit Margin Split for Shopping Campaigns

The Ultimate Google Shopping Ads StructureHere's your free profit playbook How Many Campaigns (4 Total) 1. High Margin Products 2. Medium Margin Products3. Low Margin Products4. Catch-all (All Products)How to Segment Products? > Use custom labels > ex: High Margin Campaign = "High Margin" custom label What Products Are Included? > Up to you on how many products and which product types overlap in the campaign > For ease of use, I would do all products that fit that margin + segment by ad group/listing group for themed products/collections How to Bid Profitably (no history) > I would start with mCPC to get an idea of where you need to be for competitiveness > View your Competitive Metrics + GMC insights (free) How to Bid Profitably (Safely) > High Margin = Low tROAS > Medium Margin = Medium tROAS > Low Margin = High tROAS > Catch-All = MCV (open)How to Bid Like a CHAD > Maximize conversion value (open all day, baby) So What Does This Do? > High Margin = bidding more aggressively > Medium Margin = balanced bidding> Low Margin = bidding conservatively What Then? > Achieve Profit --> SCALE --> Test PMAX or Go Full Standard Chad Maximist Once You're Above $15k/mo in Google Ads Spend > DM me for 1v1 consulting to get Google to $1m+/year in revenue Once You're Above $40k/mo in Google Ads Spend> DM me to see if I have any DFY slots available, fun brands only and wanting to scale ;) > The goal is 7 figure months -- not years go have a great day

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