More New Customers with Less Ad Spend?

More New Customers with Less Ad Spend? Losing profits due to overspending on your nCAC? Are you aware "pull-out" method to reduce your ad costs while getting more new customers?

The Ad Pull-Out Method 1. Scale aggressively over a period of time (2 options) ° Option A) consistently scale +5-20% for a 14-28+ days  ° Option B) hammer ad spend by +25-50% for 7-14 days

2. Reduce ad spend through efficiency-based bidding (a couple of options here)° Max Conversions  tCPA ° Max Conversion Value tROAS° Manual Bidding reduce bids ° Adjust Daily Budget (no bid changes) Lower  

3. New Efficient Bid Targets° this is up to you and your profit goals & ad spend level° I recommend > tCPA (- 5-15% of aCPA)> tROAS (+ 10-20% of aROAS)> mCPC (- 5-15% of aCPC)> Daily Budget (- 10-50% daily budget) -- I've seen good success being most aggressive here rather than relying on a bid strategy 4. Patience & Profit ° Allow 5-14 days for Google to learn/adjust to the new ° See an influx of new customers @ a more profitable CAC  ° How long will it hold? Depends on your cutback % + daily ad spend level (ex: if you're at $500/day and with your profit target only go to $400/day...you aren't killing Google w/ your target return & ad spend available) ====== I've attached a snapshot of proof of a recent client > we were scaling for about 8 weeks w/ a tCPA already on most campaigns (consistent scaling) > we then set more profitable tCPA goals what happened?• Ad Spend: -3% • Conversions: +44% • CPA: -33%

warning

> the ad pull-out method is not 100% effective> it's up to the actual media buyer, risk tolerance, and overall personal skill

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https://twitter.com/SchmelebeckPPC/status/1635708704065454098?s=20