How to Leverage The Google Ads Vortex To Increase Profits on Google

Leverage The Google Ads Vortex to Increase Your Profits on GoogleWhat is the Vortex? •New Customers •Nurturing •Brand •LTV This is how you maximize each section

Customers • majority of your ad spend is most likely here • if you're an eComm brand you want to be maxing out shopping and search first

Nurturing • you'll need to make sure you create enough remarketing campaigns relative to your new traffic volume• leverage the # of different channels (ex: display & youtube)

Brand • keep this spend as low as possible while maximizing impression share (will help keep PMAX at bay) • help see overall sales cycle attribution • spend more if you need (ex: heavy competition) • update messaging/offers for seasonality, new products, etc (you can't do this w/ organic so TAKE ADVANTAGE)

LTV • copy your email marketing to Google ads, ta-da... you just made a lot more per existing customers • showcase deals/promos to existing customers • maximize post-purchase cycle (3-14 days) when they're most relevant to buy again (cash multiplier)

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